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YouTube is figuring out its AI strategy by working with music labels

YouTube copyright takedown

YouTube is partnering with record labels to establish rules for how AI-generated music is treated on its platform, including monetization opportunities for both companies and creators.

The platform said in a blog post it would invest in building its rights management system Content ID, update its policies on uploading manipulated content, and deploy generative AI tools to help detect videos that violate its rules.

“Generative AI systems may amplify current challenges like trademark and copyright abuse, misinformation, spam, and more,” YouTube CEO Neal Mohan said. “But AI can also be used to identify this sort of content, and we’ll continue to invest in the AI-powered technology that helps us protect our community of viewers, creators,…

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