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Spotify is reportedly limiting ad payouts for white noise podcasters

The Spotify logo
Ambient noise podcasters can apparently still make cash through subscribers, lister support, and automated ads. | Illustration by Kristen Radtke / The Verge

Spotify is pulling select advertising privileges for white noise podcasts — a type of ambient noise podcast that involves looping relaxing sounds like rain or static — in a bid to boost the audio streaming company’s annual profits. As reported by Bloomberg, Spotify outlined changes to its Ambassador Ads program (which pays creators to read ads promoting Spotify content) in an email to creators on Friday, noting that white noise podcasters will no longer be eligible to participate starting October 1st.

Spotify will no longer spend its marketing budget to support white-noise podcasters through ambassador ads, Bloomberg reports. However, such creators can still make money on the platform via paid subscribers, listener support, and automated…

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